Eternal ‘Growth’​ companies and their mindset!

  • Purpose: All of them have a ‘purpose’ that is bigger than their products, services, revenue, margin & profits. Their relationship & connection with their customers is beyond their products and services

They focus on stakeholder value instead of just shareholder value

  • Customer Obsession: Such companies have a special emphasis on ‘listening to the customer needs’ ALL the time and adapt to their pace

Your customer WILL change, the products & services they need WILL change, the way and where they engage with you WILL change and what they expect from you WILL change. You need to meet them where they are and not where you stand.

  • Leadership Maturity: They have incredible leaders, who are humble and grounded yet quick in taking action and bringing a vision to reality. They emphasize empowerment and building world class teams, and promote innovation, experimentation, learning and growth.

Leaders are ultimate custodians of company’s ‘purpose’ and should be ready to make tough decisions, when needed.

  • Startup Mentality: As companies grow big, there is a tendency to think ‘you know the game’ and loose your focus. No matter how much you grow, every endeavor should be connected to your purpose and executed with intensity and passion equal to when you started. And since you are always on a path through experimentation, all successes & failures should be considered a step towards insights & learnings.
  • Internal Agility: This goes hand-in-hand with leadership maturity. The company should make deliberate efforts to keep their ability to quickly pivot to opportunities, by maintaining internal agility.

Employees shouldn’t be bounded by their job descriptions & be ready to take on new adventures and push their limits.



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